Project 82

Project 82, who create modern Australian made furniture, asked us to rebrand and consolidate existing collateral to strengthen and improve their brand presence. Following a slight tweak to their logo, we proceeded to put in place a design system that reflects their core values of contemporary and minimalist approach to design, with a brand tone of voice that is relaxed and approachable.

A simple brand colour platte and purist budget consciences photographic style along with clean layouts and typography for their marketing and corporate asset was designed, that feature a core brand identifier of having the logo slightly overlapping the hero product image.

Scope of works:
Logo / Typography / Brand Colour Palette / Photographic Style / Print Advert / Website / EDM Template / Email Signature / Business Cards / With Comps / Swing Tags / Forms / Flyers / Tech Sheets / Gift Cards / Brand Bible