Krispy Kreme

The aim was to create a completely unique Krispy Kreme store meant to heighten customer experience.

We were inspired by the traditional Krispy Kreme packaging of the green dotted pattern on a white background, with the explosion of colour and texture of the product that greets you when you open the box as you enter the store. To deliver this look and as a nod to Krispy Kreme’s heritage, the interiors are a modern spin on a classic 50’s diner.

Originally meant for just Auckland NZ, the enormous success of the redesign resulting in a double figure sales increase, has meant that it is now being rolled out to all inner city sites around Australia.

Scope of works:
Concept Strategy / Design Direction / Signage / Environmental Graphics / Design Manual Kit-of-Parts

AWARDS
Restaurant & Bar Design 2020 / Shortlisted / Fast Casual category (Perth Store)
German Design Council / Global Awards Programme / Special Mention Retail Architecture (Perth Store)
idea.2020 / Shortlisted / Retail Category (Perth Store)