Locali by Romeo’s

We were tasked to help bring to life this new store concept from naming, logo, signage, menus, instore communication and digital design direction.

Our first step was to develop the name for the Romeo Family’s brand new luxury European inspired grocer and restaurant in the heart of Sydney’s CBD.

The Romeo family have been supplying and supporting the local communities of Australia for generations through their chain of IGA stores, so it seemed fitting to celebrate this community mindedness with their latest venture but with an Italian twist honouring their heritage. We brainstormed many names but Locali which means “locals” in Italian was the perfect choice.

The Locali vibe is brought to life with a wall mural of a Tuscan village as you enter and leave the store. The visual language is supported by a custom logo type with a timeless signage solution that harmonises with the built environment. The result feels uncluttered and refined, evoking a sense of the European passion for quality. To really make you feel like you’re one of the ‘locali’, the signage is in Italian.

Locali is the pinnacle of decades of experience for the Romeo family in the food industry. Their love and passion has now been bought to life in this beautiful store and restaurant.

Scope of works:
Branding Strategy / Visual Identity / Typography / Brand Colour Palette / Photographic Style / Instore Communications / Ticketing / Stationery / Menus / Signage / Wayfinding / Environmental Graphics / Digital Design Direction / Uniforms / Takeaway Packaging / Copywriting

AWARDS
Eat Drink Design Awards 2021 / Shortlisted / Best Branding Design