The Laneway Pyrmont

Carbon was approached to come up with the name and branding for a new type of pub in Pyrmont, Sydney. We couldn’t go past the unique position of the pub as the inspiration for the name.

The Laneway Pyrmont aims to tap into a new emerging market and move away from the typical pubs found in the area that locals, professionals and visitors will be excited to drop in for a drink and great food.

With already designed interiors, we used this as the starting point to make sure that the branding was consistent with the established look and feel of the built environment. Our main inspiration was the signature arches that feature predominately throughout the space.

The Laneway Pyrmont is a relaxed place to go for a drink or dinner, the colour palette reflects this mind set with multiple variations to keep all brand assets fresh and dynamic.

Scope of works:
Strategy / Naming / Logo / Typography / Brand Colour Palette / Photographic Style / Takeaway Packaging / Promo Templates / Stationery / Menu / Signage / Wayfinding / Uniforms Direction

AWARDS
Restaurant & Bar Design Awards 2021 / Winner / Australia & Pacific Visual Identity
Eat Drink Design Awards 2021 / Shortlisted / Best Branding Design